The SHR™ revolution by Alma

By 2006, the first applications for SHR products and treatments patent was registered by Alma Lasers after a team of enthusiastic researchers led by Dr. Ziv Karni (Alma’s founder) developed a breakthrough laser technology for hair removal. To understand why this patent was so pivotal for hair removal we must discuss how standard laser hair removal works.
Traditional light based hair removal devices such as IPL (intense pulsed light) and laser worked in this manner – pulsing the skin with a strong light beam so that the melanin-containing hair follicle would absorb the delivered energy, heat up considerably and be destroyed. However, this approach, while being more effective than waxing, was still quite painful for most patients. Melanin rich skin is more susceptible to burns, therefor people with darker skin color couldn’t receive treatment.
SHR™ by Alma works differently. Practitioners employ the Soprano laser applicator “In-Motion™”. This technique heats up the dermis to a temperature level that effectively damages the hair follicles and prevents hair re-growth. All of this while avoiding damage to the surrounding skin tissue. The device delivers short laser pulses deep into the dermis at a high repetition rate, achieving high average power and a more therapeutically effective heat build-up.
Alma, loyal to its innovation moto, followed up this patent with the unique ICE™ cooling which prevents any superficial burns and enables highly effective and virtually painless hair removal for all skin types. This cooling feature was first introduced for the Soprano ICE laser in 2013. The later Soprano ICE Platinum edition uses this innovation and the new Soprano Titanium has an even upgraded version called ICE PLUS.

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